Asap Freight Management are a dynamic young company providing modern thinking in the freight market space. Their existing site had become dated with an information structure which could be confusing; they engaged the services of Vision Design Services to create a new website.
The Project
The brief (client requirements) covered several aspects including design, imagery, content and social media integration. The brand identity had to be clear with the site reflecting a modern, efficient organisation capable of meeting client needs.
Responsive design and the need for clear linking to their existing freight management system for clients also formed part of the site requirements.
The Solution
After discussing the project, a wire-frame design was created which enabled the client to see the information structure, rather than graphics first. Several changes resulted from this allowing the site to be better focused to the client's specific needs.
We then worked with their print designer, Wendy McCague, to translate print ready graphics and a Flash animation to web standards for use within the website.
The site was developed in Joomla content management system, utilising web video, CSS animation, extensive photo editing and compositing and social media integration, all sitting on a strong content structure.