What is SEO?
Search Engine Optimisation (SEO) is how a website is prepared for search engines such as Google and Bing. SEO examines every aspect of your site, it's structure, current copy and assets such as images and the way it integrates with your other touch points in social media and listed services.
When a list of improvements have been identified, a report containing a plan of changes is prepared and discussed with you. Agreed changes are then implemented to improve the opportunity for your website to be displayed during searches on popular services.
Search Engine optimisation is most beneficial when you can measure how effective the changes are in generating visitor activity on your website. Google Analytics enables website owners to measure the performance of changes to a website, in Google search results, through defining goals. An example of a goal could be how many times a particular page was visited from a link in an email newsletter.
We recommend adding Google Analytics to your website to obtain this useful information. We can configure goals to measure specific events and provide regular reports on performance with suggestions for design changes and SEO improvements.
Pay Per Click
Pay Per Click is a promotion service also available from Google. Pay Per Click promotes your listing for key search terms and through defined targets such as location. You pay each time the link in the displayed listing is clicked, hence Pay Per Click. These types of listing will show as an Ad top of the Google search page.
Search Engine Optimisation (SEO) is not a do once and forget aspect of website ownership. If you are serious about your website placement in organic search listings then this has to be an ongoing aspect of your website review and updating.
In view of this we recommend our Level 2 and Level 3 monthly maintenance plans which provide a more cost effective way to manage ongoing updates to your site.
New Website Projects
New Joomla Responsive Website Design projects include initial search engine optimisation and first time submission to popular search engines Google and Bing (includes Yahoo).